RSS

Blog

Tips for Improving the Effectiveness of your Church Fundraiser

“Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.” 2 Corinthians 9:7

 

The reach, importance and influence of the Black Church can in no way be underestimated. The church not only caters to the spiritual needs of the community, but also acts its physical foundation; it provides food and shelter for the poor, childcare for working parents, and so much more. While the Church often acts as our support system, sometimes it is necessary for us to return that same support. As a result, it is vitally important that the fundraising we do for our churches and our communities be as productive as possible. In other words, Black Fundraising Matters; Our Black Communities Matter. However, it is understandable why many are often discouraged from attempting to raise funds; often, the results of our fundraising efforts can be disappointing. If you have struggled to reach your goals in the past, you may wish to rethink your campaign has been run in the past and follow a few suggestions to make your fundraising efforts more productive.

  • Set a challenging but attainable goal: Set a goal for your congregants so that each knows what is expected of him or her. By developing a game plan, you will keep your congregants motivated and achieve your goals with greater ease and efficiency. Tangibly keeping track of progress through graphs or chart is another great way to keep the Church motivated. It is always encouraging when people can visualize the progress being made.

  • Send out teams of congregants: Sending volunteers out in a team can increase camaraderie among congregants and at the same time help to raise money faster by fostering an environment of encourage and participation.

  • Use online fundraising tools: Meeting donors face to face is always preferred but that does not mean that you should neglect to use online tools to create the Best Black Fundraiser possible. A well designed, personal web page will help manage your fundraising efforts more than you realize. Overall, a web page helps you keep track of progress, offers direct lines of communication between you and your customers, and provides another way to direct people to your efforts when materials aren’t available. The best part: it essentially runs automatically.  If a running website isn’t feasible at the moment, creating a Facebook page is always a great alternative.

Those are some of our suggestions for making your fundraiser more fruitful. Are there other lessons you’ve learned from your past fundraising experiences? We would love to hear them!

 

 

Artist Feature: Thomas Blackshear
Thirty-five years is a long time to do anything, let alone sustain a career as a working artist – especially in a day and age where more and more people spend their time in a digital realm, where art does not always successfully translate. Thomas Blackshear, in spite of the challenges that face many in this modern market, has managed to make a longstanding and prolific career. An artist who has managed to not only maintain but also thrive with a genre-bending career that runs the gamut from painting, to sketching, to sculpting. Throughout the course of his lifetime, he has become the most collectible African American sculptor on the retail market. So much so, that most folks have seen his work over the course of their lives, without knowing whose hands created it. Let us delve a little further into the man behind the art, and get to know our featured artist.
The History of Black History Month
Each and every February, we see countless promotions for Black History Month. We celebrate the African Americans who have played such an integral role in shaping our nation — inventors, explorers, scientists, poets and many more. We hear names like Martin Luther King, Jr., Jackie Robinson and, more recently, President Barack Obama. Our children learn more about the African American community and all of their contributions to our nation’s history. Colleges host speakers that highlight African American history. We learn a lot and we celebrate and pay tribute to African American history — but what else is there? The answer is a lot.
Lesser-Known Black History Facts
All eyes are on black history for the month of February each year. The contribution of prominent black men and women throughout our history is so much bigger than one month can properly celebrate. While most reports only hit the highlights of who’s who and what’s what in black history, this will, hopefully, present a few facts and details you may not know While exploring these lesser-known contributions to history, perhaps you’ll find inspiration for buying black history gifts for the people on your shopping list.
Lead the Way: African American Firsts
Black History Month shines a spotlight on the vast accomplishments and notable “firsts” of the African American community, but those accomplishments deserve the spotlight year ‘round. Many names on the list are very well known, while others don’t get quite the same recognition. Learn more about those African Americans who made history and broke barriers in remarkable ways, from sports and entertainment to politics and careers.
History of Christmas Cards
Opening your mailbox to find brightly colored envelopes at Christmas time is like a little present each time you get the mail. Christmas cards give you a chance to slow down and reflect on the blessings in your life. Sending the cards lets you share the Christmas spirit with your loved ones. Learn more about the history of Christmas cards for African American Expressions!
Gift Guide From African American Expressions
As a faith-based company, everyone at our AAE team realizes we have an obligation to be witnesses for all the good God has done in our lives. Our opportunity to be a positive influence in the life of African American men, women and children encourage us to go ‘above and beyond’ every day, and continue to provide you with the best possible selection of Afrocentric gifts and items and fast, friendly service and delivery to go with it. If this is your first visit to our website, we invite you to take a look around and get familiar with the site. It’s easy to navigate our catalog and search for gifts for all occasions. Even if you’ve visited before, it’s worth taking a look again, because we are constantly adding beautiful new products and offering you great savings. We have gifts for many different specific occasions and people. 
10 Ways Journaling Can Improve Your Life
Somewhere in your old papers and books from childhood is probably tucked a small book full of cringe-worthy pages, each of them beginning “Dear Diary.” We often think of diaries or journals as rites of passage for angst-ridden adolescents, places for revealing insecurities, longings or heart-pounding crushes. But keeping a journal as an adult can be a meaningful, beneficial practice that you should consider incorporating into your daily routine. Learn more about the benefits of journaling here!
The Highly Caffeinated History of Your Coffee Mug
Coffee mugs don't get much press. In fact, most people never stop to consider the history of mugs. A mug simply gets the coffee to your mouth. It quietly delivers your favorite morning drink while holding back its life story. It doesn't want to bother you — you're busy getting ready for work. Well, now it's the mug's time to shine. Grab a piping cup o' joe, sit back and listen to your mug's tale — you owe it your attention.
The Joy of Giving Handmade Greeting Cards — Why They Still Matter in Today’s World
The humble greeting card may seem like a lost art in a sea of social media. Even though we now have multitudes of ways to communicate with one another, they tend to simplify our reactions to breakups, babies and bad news with an array of vaguely descriptive smiley-faces. However, there is still something inherently special about a physical object, like a greeting card, affirming those same sentiments. Read more about the benefits of sending greeting cards!