“Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.” 2 Corinthians 9:7
The reach, importance and influence of the Black Church can in no way be underestimated. The church not only caters to the spiritual needs of the community, but also acts its physical foundation; it provides food and shelter for the poor, childcare for working parents, and so much more. While the Church often acts as our support system, sometimes it is necessary for us to return that same support. As a result, it is vitally important that the fundraising we do for our churches and our communities be as productive as possible. In other words, Black Fundraising Matters; Our Black Communities Matter. However, it is understandable why many are often discouraged from attempting to raise funds; often, the results of our fundraising efforts can be disappointing. If you have struggled to reach your goals in the past, you may wish to rethink your campaign has been run in the past and follow a few suggestions to make your fundraising efforts more productive.
Set a challenging but attainable goal: Set a goal for your congregants so that each knows what is expected of him or her. By developing a game plan, you will keep your congregants motivated and achieve your goals with greater ease and efficiency. Tangibly keeping track of progress through graphs or chart is another great way to keep the Church motivated. It is always encouraging when people can visualize the progress being made.
Send out teams of congregants: Sending volunteers out in a team can increase camaraderie among congregants and at the same time help to raise money faster by fostering an environment of encourage and participation.
Be creative: If you have participated in fundraisers in the past, then you know how it easy it is to get into a rut of doing the same things over and over again. Try thinking outside the box. For example, hold auctions or throw parties so that your donors know that you think of them as more than a pocketbook. You may also consider joining our African-American Fundraising Program. Through it you will be providing potential donors an assortment of items to purchase such as our new Maya Angelou ‘And Still I Rise’ 2019 Calendar, ‘And Still I Rise’ 2019-2020 Checkbook Planner or our ‘And Still I Rise’ Maya Angelou Coffee Mug.
Use online fundraising tools: Meeting donors face to face is always preferred but that does not mean that you should neglect to use online tools to create the Best Black Fundraiser possible. A well designed, personal web page will help manage your fundraising efforts more than you realize. Overall, a web page helps you keep track of progress, offers direct lines of communication between you and your customers, and provides another way to direct people to your efforts when materials aren’t available. The best part: it essentially runs automatically. If a running website isn’t feasible at the moment, creating a Facebook page is always a great alternative.
Those are some of our suggestions for making your fundraiser more fruitful. Are there other lessons you’ve learned from your past fundraising experiences? We would love to hear them!